Initial Steps of Branding Yourself

Branding is much more than just a thoughtful logo or slogan and it’s more than just a unique color scheme. Below are the initial steps that need to be taken in order to start your successful brand image. Step 1: Examine the Competition One of the keys to creating a successful brand image is to […]

Why Brand?

Branding is a marketing technique that has the potential to elevate your business to the top. It involves helping your customers to form a recognizable association with you. Link your business with a design, logo, slogan, and/or color and observe the positive results. Brands create a feeling of familiarity. If customers have seen your logo, […]

What is Branding?

You may have heard something about ‘branding’ in regards to marketing, but perhaps you’ve wondered what that means exactly. Some people think branding is like positioning, but it is different. The main difference is that positioning is a fluid concept. In other words, you can position yourself at different times in different markets as different […]

Promoting Your Brand

Remember the importance of branding. If you haven’t already initiated a brand for your company, now might be just the time. Use these simple techniques in the promotion of your special brand. Make your brand as unique as possible. Catch the eye of the public by creating something different- something that people have not yet […]

Branding Yourself, Be True to Yourself

If your online marketing material stimulates an image in your mind that is just not you, likely you’ve been trying to model your approach after someone else or you’ve been using work produced by someone else without giving them the benefit of knowing you, learning your approach, sharing your ideas and interjecting your personality into […]

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