Ten Branding Musts

  Branding is not just your logo or tagline or the “look” and “feel” of your marketing communications. Branding is the sum total of your customer’s experiences and perceptions of your products, services, and employees. In actuality, your brand is what everyone else thinks your company and product are – it’s what people say about […]

What is Branding?

You may have heard something about ‘branding’ in regards to marketing, but perhaps you’ve wondered what that means exactly. Some people think branding is like positioning, but it is different. The main difference is that positioning is a fluid concept. In other words, you can position yourself at different times in different markets as different […]

RESPECT + CREDIBILITY = HAPPIER CUSTOMERS & HIGHER PROFITS

When creating products for profit, think about the questions posed by Randy Charack in Chapter 2 of “The E-Code: 33 Internet Superstars Reveal 43 Ways to Make Money Online Almost Instantly—Using Only Email” by Joe Vitale. “Would you rather pay a little more money and get a lot more? or pay a little less and […]

Promoting Your Brand

Remember the importance of branding. If you haven’t already initiated a brand for your company, now might be just the time. Use these simple techniques in the promotion of your special brand. Make your brand as unique as possible. Catch the eye of the public by creating something different- something that people have not yet […]

Branding Yourself, Be True to Yourself

If your online marketing material stimulates an image in your mind that is just not you, likely you’ve been trying to model your approach after someone else or you’ve been using work produced by someone else without giving them the benefit of knowing you, learning your approach, sharing your ideas and interjecting your personality into […]

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