Marketing Trust

Remember our January 8, 2009 article where we talked about credibility, and I mentioned how a simple date on a letter caused me to question this advertiser’s credibility? I went back to this gentleman’s advertising site a few days later to again look at the date on his letter. Just as I suspected, the date […]

Credibility is in the Details

The definition of credibility according to wordnet.web.princeton.edu is: “The quality of being believable or trustworthy”.  With this in mind, have you ever started reading about someone’s great secrets to success, and failed to trust or believe a person because of their lack of professionalism and attention to details? Case in point:  Just today, I ran […]

Returning Gifts and Hurt Feelings

It never fails. Aunt Doris always buys you that horrendous Christmas sweater that you’re just never going to wear. Of course, if you’re really nice and polite, you may make an obligatory appearance in the sweater just once. But goodness knows, you don’t want that sweater. So what do you do? Ask Aunt Doris if […]

Watch Out for Front Loading Companies

What is Front Loading? Front loading is a bad way to build your business by ‘buying rank’ when you invest in an inordinately large amount of products – especially when you are just starting your business. A lot of network marketing companies usually collapse due to unethical front loading practices disguised as a ‘shortcut’ to […]

Moving on after Frustration

I think I am over my frustration period and have decided to forget all that was lost when blogdumps went down a couple of weeks ago and just get back to writing, damn what was lost! I have learned a great lesson from all this and it is about backing up your blog posts some […]

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